National Peanut Board

GIY - “Grow It Yourself”

The National Peanut Board partnered with Instagram influencer Christopher Griffin, also known as Plant Kween, to teach young Millennials and Gen Z how to grow peanuts at home. As a special treat, Christopher offered custom greeting cards to fans, each including a peanut seed for planting. I conceptualized a 3D card design that integrates the peanut seed in a meaningful way. My design features a mixed media aesthetic, paying homage to Christopher’s vibrant plant photography and incorporating fan art styled as vector illustrations.

As featured in Well + Good