Humana

Far from Alone

“Far from Alone” was a campaign created by Humana in hope of increasing the public’s awareness of the power of human connections to help address loneliness. I created a visual identity and a series of social images to be hopeful and representative of a community of individuals. The mark for this identity focuses on the word “alone” which is intentionally symbolic. The map pin drop shapes are placed all around the “o” to be representative of multiple individuals in various locations all coming together. I also created a simple logo guideline that could be used for the creation of future website updates and social media accounts.