Social refresh
In response to the evolving demographics on LinkedIn, particularly the growing Gen Z audience, a comprehensive social refresh was undertaken. This initiative encompassed a revamp of all social channel artwork alongside the launch of a new YouTube series titled 'Office Hours' tailored specifically for this demographic.
Social channel artwork
Drawing from LinkedIn's brand identity, I curated a selection of vibrant imagery designed to resonate with a diverse audience of professionals, with a particular focus on capturing the attention of Gen Z. The new visuals were created to be consistent across all social channels, devices and sized to fit YouTube, Facebook, Twitter and LinkedIn’s own LinkedIn channel.
YouTube series artwork
The creation of artwork for the 'Office Hours' YouTube series presented a unique challenge: to maintain fidelity to LinkedIn's established brand guidelines while infusing a bold, playful, and casual aesthetic tailored to the Gen Z sensibility. The design process involved crafting cover artwork for YouTube advertising, eye-catching video thumbnails, engaging video introductions, and dynamic lower thirds and social media graphics.
