Grubhub

Snooze Insurance

Grubhub Snooze Insurance is a first-of-its-kind perk giving Grubhub+ Student members a second chance when late-night cravings are interrupted by an unplanned nap.

I led the design of the campaign, developing the logo and visual identity, key visual, and case film. The identity centers on a bold “SNOOZE” wordmark, sleepy eyes, and hand-drawn dream shapes that bring the half-asleep concept to life. I also designed the hero visual featuring an oversized dream bubble above a sleeping student as their delivery arrives.

The visual system extended across campaign assets including promo video, flyers, coasters, pizza boxes, and other promotional materials.

Featured: NY Post, Delish, Men’s Journal, Her Campus, Parade