McDonald’s
1 in 8
Did you know that 1 in 8 Americans have worked at McDonald’s? To amplify this intriguing statistic, I played a key role in creating event assets and designing a dedicated website. The event's theme was "Homecoming," so I developed a pattern of illustrations that evoked the nostalgic feel of a high school homecoming. One standout element was a drum icon I designed, which the McDonald’s team loved so much that they turned it into a patch for attendees to sew on at the event.
I started by creating wireframes for a four-page website, but as the project progressed, I expanded it to eight high-fidelity pages optimized for both desktop and mobile viewing. The website features a straightforward structure, relying on uniform containers to facilitate easy updates. Since its launch, the site has continued to evolve, enabling us to incorporate fresh imagery and compelling stories that showcase the intriguing statistic that 1 in 8 Americans has worked at McDonald’s.
