Walmart
Wellness Passport
The Wellness Passport acted as the defining touchpoint of Walmart’s Aisles of Wellness event—an exclusive, invitation-only gathering of several hundred attendees designed to build excitement around Walmart’s Total Wellbeing offerings. I created the visuals for the passport, bringing the concept to life through playful design inspired by travel tickets and real passport details, from the cover to the inside pages with custom, intricate patterns. Given to every attendee, the piece guided their journey through the experience, with clean layouts and vibrant category markers that made exploration feel intuitive and fun. The design became a standout element of the event and was especially well-received by senior leadership.
